Alberto Moríñigo Díaz

Head of Football,

Real Madrid Club de Futbol Academy

Alberto Moríñigo Díaz is the Head of Football for the Real Madrid C.F. Youth Academy, La Fábrica, with over 20 years at the club. He started as a footballer for Real Madrid C.F. at age 9 and played for the club throughout his entire playing career. During his time as a player at Real Madrid, he received an education and training base don discipline, perseverance, hard work, respect, and companionship.  


Since 2010, Coach Moríñigo has worked in the management of the Real Madrid C.F. Youth System and currently is the Technical Director for La Fábrica. He is directly involved in the formation of elite players, the academy’s methodology, the selection process of the technical team, and the organization of the daily activities for all the youth categories. 


In addition to the football player development side, Coach Moríñigo is involved on the business side at La Fábrica as well. He formulates the calendar of events for every team, oversees the staff for all the teams, oversees and formulates the budget, and has assisted in the planning and development for the construction of the Real Madrid Sports City.


During his time at Real Madrid C.F. Coach Moríñigo has been directly involved in the development of the following players; Álvaro Arbeloa (Real Madrid C.F, National Team of Spain; 2010 FIFA World Cup Champion and 2012 UEFA European Champion), Juan Mata (Manchester United, National Team of Spain; 2010 FIFA World Cup Champion and 2012 UEFA European Champion), Daniel Carvajal (Real Madrid CF, National Team of Spain) Álvaro Marata (Juventus, National Team of Spain), Juanfran (formerly with Atlético de Madrid, 2012 UEFA European Champion), Jose Callejón (Napoli, National Team of Spain), Esteban Granero (Getafe) and more.





Alan Irvine

Technical Advisor, West Ham United

The Florida Soccer School is extremely excited to present Alan Irvine, the Technical Advisor to Manager David Moyes at West Ham United, of the English Premier League.


Since their arrival in 2019, Manager David Moyes and Assistant Manager Alan Irvine transformed West Ham United into one of the best clubs in the English Premier League. In the 2020-2021 campaign, West Ham United finished 6th in the Premier League (Only two points behind 4th place Chelsea), qualifying for the UEFA Europa League.


Coach Irvine is widely regarded as one of the finest coaches in the English game, and is a hugely respected figure that is admired by players and his coaching peers around the world. ​He comes to us with years of experience coaching some of the best players in the world, in arguably the best league in the world, the English Premier League.


After a successful playing career with Queen’s Park, Crystal Palace, Dundee United, Blackburn Rovers, and winning an FA Cup with Everton, he moved into coaching. Early on in his coaching career, Coach Irvine was Academy Director Newcastle United and shortly after First Team Manager.


He then moved to Goodison Park where he took a senior role alongside Coach Moyes at Everton, in the English Premier League.

After two successful stints managing in the Championship with Preston North End and Sheffield Wednesday, he took over at West Bromwich Albion his first managerial position in the EPL. He later went on to manage English Premier League side Norwich City before rejoining Coach Moyes, this time at West Ham United.


At West Ham United they have been very successful exceeded expectations. In the 2020-2021 campaign, West Ham United finished 6th in the Premier League (Only two points behind 4th place Chelsea and ahead of Arsenal and Tottenham), qualifying for the UEFA Europa League.


Coach Irvine is a UEFA PRO Instructor for the English FA where he regularly provides insight into game analysis and match preparation. Additionally, he has spent time working as an advisor for the English FA, representing the federation around the world.


The Florida Soccer School is honored to have Coach Alan Irvine as a distinguished guest and we are excited to have him share his experiences and expertise on game analysis and match preparation at the 2022 International Coaching Symposium.

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Miquel Farrerons

Ekkono, Soccer Services Barcelona

The Florida Soccer School is proud to announce Miquel Farrerons, the founder of the Ekonno Training Method and Soccer Services Barcelona, will be presenting at the 2022 International Coaching Symposium.

The Ekkono Method is a football training method used by more than 40 professional clubs and football federations all over the world. Ekonno also works directly with professional players to improve decision making, daily performance, and helps players maximize their own identity.

Since 2003, thousands of players, coaches, and football organizations have benefited from Ekkono Method's know-how. Some of the most relevant profiles of clubs, federations and players are below:


Players - Christian Pulisic (Chelsea FC) 

                Vero Boquete (AS Milan) 


Clubs    - Paris Saint Germain (France)

                FC Barcelona (Spain)

                C. F. Pachuca (Mexico)


Federations - Japan Football Association

In addition to their work with clubs, federations and players, Ekkono has one of the leading coaching education platforms for coaches in Europe. The Ekkono coaches academy is an online coaching education platform that provides coaches with valuable content, live seminars, video analysis and more. More info: www.soccerservices.net

We are extremely excited Miquel Farrerons has decided to join us and provide us with an in depth look into the Ekkono Method.





Real Madrid C.F. Academy

Madrid, Spain

The Club

Real Madrid C.F. is one of the most widely supported and successful clubs in the world and one of the three founding members of La Liga that has never been relegated from the top division, since its inception in 1929. The club has had unparalleled success winning a record 34 La Liga titles, a record 13 UEFA Champions League titles, a record 7 International Club World Championships, the Copa del Rey 19 times, and the Supercopa de España 12 times. 


Real Madrid Club de Futbol is one of the most prestigious and decorated clubs in the world. In December of 2000, Real Madrid C.F. was recognized by FIFA as the “Club of the 20th Century” and the club also received the FIFA “Centennial Order of Merit” in May of 2004, the highest honor awarded by FIFA. 


La Fábrica "The Factory"

La Fábrica (“The Factory”) is the name given to Real Madrid’s pro academy. Considered one of the best player development centers in the world, La Fábrica has produced a number of players that have contributed to Real Madrid’s sustained sporting success, such as Iker Casillas, Raύl González, and Dani Carvajal, and Achráf Hakimi.